Corporate style ID relates to a number of specific organizational prerequisites and is fully customised. The following are example general principles that may be used when designing a corporate style ID:

• The expressed desire on the part of an organization to communicate a clear and recognisable identity of brand, product, or service, including through its employees and their appearance as a mechanism to influence public perception.
• Harmonisation of employees’ appearance with the message of the brand, product or service that the respective organisation wants to convey to is consumers, and the market.
• Necessity for a non-verbal positive influence on employees in the process of their work with clients, which can only bring benefits to an organisation.
• Training on the topic of why the image is important as part of the development of employees’ presentation skills.
• Improving the overall image of the organization.
• Harmonization of relations amongst employees within the organisation through increasing the awareness of the effect of their outward appearance when working in teams.
• With reference to single or numerous TV or media appearances of the organisation.
• When preparing commercial shows or other public events.
• Rehabilitation programmes.
• When getting ready for a job interview, with the purpose of increasing the prospects for success.
• When providing career consultations to pupils, graduates and university students.